Concept development is one of the most difficult pieces of the design process. The meeting of the minds comes together here. Reviewing what’s worked in the past (or not), what’s old, what’s new and what has yet to be seen and tested. Peeling the onion to define the client’s vision of where they want to be and how we can get there by creating a new set of directions.
Throwing up lots of ideas – the practical and pragmatic – inventive and visionary – all in the midst of uncharted territory.
Concept, coupled with a solid marketing strategy, provides the basis for developing your company’s visual ‘look and feel’ – graphic design.