Make Them Pick It Up.
A direct mail or postcard campaign can be a very effective way to target your audience when coupled with some sound, measurable marketing direction.
Here are a few pointers to help your mailing be more successful:
- Identify your demographic. Understand what they need and how they think
- Fine tune your message and value proposition to deliver your message the first time
- Be respectful, but have a sense of humor if appropriate
- Educate the recipient and become a trusted resource
- Give them a reason or offer in order to solicit a response
- Have the mailer professionally designed to visually stand out and create interest or curiosity